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Internet seems to be the perfect channel for finding business opportunities and connecting people and ideas across the world, but accessing it won’t guarantee you the massive results you dreamed of. According to the International Labor Organization (2009), 70% of cross-boundaries business ventures fail due to cultural differences. Quite a big percentage I would say. Globalization spread its capital across the world, selling clear Mission statements on markets and well-disposed Principles inside for shaping employees behaviors. Even so, in terms of money only in Europe and United States 25 billion dollars are lost every year, as a result of inefficient Cross Cultural-Communication.
